…he could encourage the writing of hits by urging songwriters to follow his nine rules of hit songwriting. While Caren’s rules are not comprehensive or exclusive, it is easy to measure their value by a glance at the dozens of gold and platinum records hanging in his office. He is happy to run down his rules for me. “First, it starts with an expression of ‘Hey,’ ‘Oops,’ ‘Excuse me,’” he begins. “Second is a personal statement: ‘I’m a hustler, baby,’ ‘I wanna love you,’ ‘I need you tonight.’ Third is telling you what to do: ‘Put your hands up,’ ‘Give me all your love,’ ‘Jump.’ Fourth is asking a question: ‘Will you love me tomorrow,’ ‘Where have you been all my life,’ ‘Will the real Slim Shady please stand up.’”
He takes a deep breath, and rattles off another four rules. “Five is logic,” he says, “which could be counting, or could be spelling or phonetics: ‘1-2-3-4, let the bodies hit the floor,’ or ‘Ca-li-fornia is comp-li-cated,’ those kind of things. Six would be catchphrases that roll off the tip of your tongue because you know them: ‘Never say never,’ ‘Rain on my parade.’ Seven would be what we call stutter, like, ‘D-d-don’t stop the beat,’ but it could also be repetition: ‘Will the real Slim Shady please stand up, please stand up, please stand up.’ Eight is going back to logic again, like hot or cold, heaven or hell, head to toe, all those kind of things.”
The ninth rule of hit songwriting is silence. Why? Because most people who are listening to music are actually doing something else, he explains. They are driving a car, or working out, or dancing, or flirting. Silence gives you time to catch up with the lyrics if you are drunk or stoned. If you are singing along, silence gives you time to breathe. “Michael Jackson, his quote was ‘Silence is the greatest thing an entertainer has,’” Caren continues. “‘I got a feeling,’ space-space-space, ‘Do you believe in life after love,’ space-space-space-space-space.”
Silence. Another rule of hit songwriting is simplicity, he adds, which is learning to say the most with the fewest words. He ticks off his rules on his fingers: expression, questions, commands, repetitions, logic, personal statements, clichés, and space. That makes eight rules. He shrugs."